DON’T LET SUCCESS BE YOUR DOWNFALL
By Tony Mulkern Jeff Bezos, founder, chairman and CEO of Amazon, and the richest person in the world, recently said that he wants his employees to “be afraid” and to “wake up every morning terrified.” Presumabaly he was exaggerating, because Bezos knows something about what motivates achievement, and terror is usually debilitating. What he is referring to is the fifth of the Six Engines of Entrepreneurial Ascent®, namely, Sustaining a Sense of Urgency, which is