In Clear English, How Does Your Company Make Money?
By Tony Mulkern TRIGGER WARNING: If you already have Mission and Vision Statements which are full of vague “solutions” jargon, you may find parts of this article offensive. INVITATION: If you would like to improve your Mission and Vision Statements, or write them well in the first instance, you will likely find this article very helpful. What is your mission? What is your vision? Many entrepreneurs seem not to know the answers to these two